James Osborn

When mainstream media begin using twitter as a live feedback mechanism and the general public understand what is going on there is no doubt that we can say Twitter has hit the big time. Today whilst watching ‘The Wright Stuff’, a popular morning discussion programme in the UK the stand-in host (Richard Bacon) told the public to twitter in their responses.

Throughout the show he then read out tweets from his iPhone, intertwined with the usual text’s sent in as well as input from phone calls and the panel.

Although Richard Bacon has been promoting Twitter for a while now it’s part of a large movement in mainstream press to embrace Twitter which, up until fairly recently has been dominated by the US tech industry.

Celebrities such as Stephen Fry, Jonathon Ross and Chris Moyles have been using and abusing the service for weeks and now they are spreading the word. Indeed Stephen Fry now ranks third in the world, just below Barack Obama and CNN accoring to follower tracking site http://twitterholic.com/.

When Twitter is being used in the popular media (indeed the programme has a reputation for being watched by middle aged housewives) as a feedback technique (as sms messaging is) it is no longer a niche tech startup… it is now most definately mainstream.

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• Huge UK Twitter increase and UK celebrities now in top 100 most followed Twitter users (nickburcher.com)
• Twitter Becoming A News Breaker (Alistair Charlton)
• Twitter on BBC’s The One Show (YouTube)
• Jonathan Ross introduces Twitter to over 4m Brits on TV (YouTube)
• Twitter on BBC Breakfast News (YouTube)

Tagged as Business, Computers and Internet, Television, Television program, Twitter + Categorized as Commentary