James Osborn

Writing Web From a Business Angle

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Overview

Career Profile

International Management undergraduate with study abroad and industrial placement experience. Used to working with both on and offshore teams to deliver and scope vital analytics requirements for diverse and complex projects within demanding timescales. Experience in dealing with numerous suppliers to ensure effective and efficient delivery of projects e.g. media buying agencies, digital marketing agencies and analytics consultancies. Webtrends Analytics subject-matter-expert with experience of regularly presenting and training users and liaising between technical and non-technical staff. Qualified user of SQL (specifically Teradata) to query corporate data warehouses and user of insight to make decisions, particularly related to Digital and 1:1 marketing.

Key Achievements & Skills

  • Experience working in teams with different skill sets, abilities and primary languages, especially during my time in Hong Kong and when working with numerous offshore teams in my time at Lloyds Banking Group.
  • Well-developed IT skills actively used in Web Development, Analytics (WebTrends), VBA Projects, SQL Warehouse interrogation (Teradata) and Microsoft Office Packages.
  • Evidence of good interpersonal and preparatory skills utilised effectively when successfully training a wide range of individuals with a broad skill set in a deeply technical tool.
  • Proven track record of delivering results in numerous complex projects such as Lloyds TSB Money Manager, Lloyds TSB Me, Lloyds TSB and Bank of Scotland Olympics 2012 and Halifax Personalised Debit Cards.
  • Experience of maintaining and cultivating diverse supplier relationships (e.g. Digital marketing agencies, Media buying agencies and analytics consultancies) whilst helping to ensure the delivery of successful projects. E.g. Rollout of an improved Analytics package, Numerous Facebook Marketing Campaigns, Hosted financial applications and Olympic related Micro-sites.
  • Training in email and social media marketing and experience of tracking and influencing decisions based on their success.

Education

Lancaster University 2008 – 2012
BBA (Hons), Management North America/Australasia

  • Course subjects include: Accounting & Finance, Economics, Management, Operations Management & Management Science

The City University of Hong Kong 2010 – 2011
Study Abroad Year

  • Course subjects include: International Management, Selling and Sales Management, Cultural Advertising in Asia, Consumer Behaviour, Business and Hong Kong Society, Fundamentals of PR

Huddersfield New College 2006 – 2008
A-levels

Business Studies – A
E-Business BTEC – Distinction (A-equivalent)
General Studies – A
Law – C

Career Summary

Digital Insight Intern Lloyds Banking Group London July 2010 – Aug 2011

In my year at Lloyds Banking Group I was able to adapt and learn fast to acquire in depth knowledge of deeply technical systems. My role saw me regularly use analytics solutions to help to make insightful decisions about digital 1:1 marketing. Whilst working under pressure I was able to manage expectations of senior managers on a daily basis and became a subject matter expert in the Webtrends Analytics suite, regularly single-handedly delivering presentations to technical and non-technical staff across the group. I scoped and delivered management information using tools such as Teradata for a number of high profile projects including Lloyds TSB Money Manager, Lloyds TSB Me, Lloyds TSB and Bank of Scotland Olympics 2012 and Halifax Personalised Debit Cards.

Work Experience Royal Bank of Scotland Manchester May 2007 & Jun 2008

I spent time at RBS on two occasions. I worked in a number of departments such as Structured Finance and Corporate Finance.
Waiter  Orchid Group Huddersfield July 2006 – Sep 2008

I dealt with the general public on a daily basis and in doing so acquired experience in working with a wide range of people in stressful situations.

Work Experience Walker Morris Leeds June 2006

I shadowed a partner at Walker Morris (a large law firm) for two weeks where I spent time in the corporate law department. My research was used to assist in two mergers.